Joanne de Menna
Strategy
You know that point in a meeting when someone asks the unexpected question that takes the discussion to a higher level and leads to an unexpected solution? That’s often Joanne. A distinguished creative leader with over 25 years of experience, she has the uncanny ability to make the critical observation which turns a good strategy into a great one. Her focus is on ferreting out the white space that gives brands lots of elbow room to differentiate, grow and thrive. As an American history buff, she is reassured by the contentiousness of our Founding Fathers.