Wisdom y‘all.
Every high-priced scrap of branding advice on this planet can be wisely and succinctly expressed in two words stolen from a country song: be true. If you only remember one thing, remember that. Notice, “explain yourself” isn’t in there. Neither is “be all things to all people.” Branding is a process of creating a powerful emotional connection with someone, not an information-based one. This is a collection of thoughts on the topic of connecting. Points of view. Inspirations. Ideas on what it takes for brands to succeed—and participate boldly in the world.