Mangos has been honored in the 2014 MarCom Awards for their campaigns for Lehigh Valley Health Network’s orthopedics program and Children’s Hospital.
Mangos’ “Orthopedics in Action” TV campaign was recognized with a Platinum award. The campaign was developed to communicate the orthopedics program’s wide range of services to a wide range of target audiences. But rather than taking a conventional approach to orthopedic advertising, “Orthopedics in Action” featured people getting back to doing the things they love to do, post surgery. No claims, no rankings, no docs on billboards.
Another Platinum was awarded to Mangos for their Lehigh Valley Health Network Children’s Hospital “Secret Agent” TV spot. The spot takes a unique approach of juxtaposing the hospital’s features and benefits with a child’s perspective. It was one of two TV spots in a campaign that has been recognized with dozens of awards already this year.
Two Gold awards were also won by Mangos for the billboard and radio components of the Children’s Hospital campaign, “Through a Child’s Eyes.”
“We feel privileged to work with a client who values strategic creative as much as Lehigh Valley Health Network does,” said Bradley Gast, Mangos Partner and Chief Creative Officer. “It truly takes a village to produce this level of work.”
About the MarCom Awards
MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.