Conshohocken, PA, May 29, 2019 – Mangos, a Philadelphia branding agency, took home both a Gold and Silver Award from the 36th Annual Healthcare Advertising Awards for their St. Mary Medical Center brand campaign.
The St. Mary Mission Campaign highlights the hospital’s deep sense of duty and genuine care in concert with their expertise and technology. Everyone at St. Mary, from doctors and nurses to patient navigators and volunteers, is on a mission – to care for their community.
Bradley Gast, Chief Creative Officer, remarked, “Identifying the key differentiator for St. Mary was critical to distinguishing their brand from other healthcare choices in the region.” The campaign’s newspaper advertising series won Gold while the radio series won Silver.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. A national panel of judges reviews all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.