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Branded Content Wins at Addy Awards

Mangos, a Philadelphia branding agency, has been recognized with two Gold and two Silver awards in the 2018 Philadelphia American Advertising ADDY Awards Competition. The agency’s winning work spans a variety of categories including Branded Content & Entertainment, Packaging, Installations and Annual Reports.

Mangos’ branded socks won a Gold ADDY for packaging that was a little quirky, a little tongue-in-cheek and impossible to not want to open.

A Gold ADDY was also awarded to Mangos for their work with Grand View Hospital. The annual report, titled “(Un)Common Good”, spoke to the mission, vision and values of this proud community hospital in a very unexpected way.

The installation created for Otsuka Pharmaceuticals was recognized with a Silver ADDY. The sculpture utilized copper tile art pieces created by Otsuka employees and serves as a symbol of their collective strength, hard work and dedication.

The video case study for University of the Arts received a Silver ADDY. The video captures the authentic, slightly gritty, but always passionate feeling of this unique university.

Justin Moll, Creative Director, commented “Our goal in all of our work is to help build brands of consequence; to tell stories that matter in order to build brands that matter. We are thrilled to have our work honored, and grateful to our clients who inspire it.”

About the ADDYs

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.