Gone are the days when the brand with the biggest media budget and best ad placement could easily outshine the competition. Social media has changed the paradigm, enabling marketers to engage consumers...READ POST
Social Etiquette: The Polite Brand
Social networks are growing more suspicious of brand marketing and self-promotion. (Think Reddit and the new invite-only Ello whose brand mantra is, “we won’t sell you or sell to you.”) Consumers...READ POST
App Curation: Connect your customers to the best apps – and to you.
In 2013, over 56 billion smart phone apps and 14 billion tablet apps were downloaded. By 2017, that number is estimated to be upwards of 200 billion. 80% of all mobile time is spent using apps. On average,...READ POST
Mangos honored with six ADDY Awards
Mangos was honored with six ADDY awards - four gold and two silver - at the 2013 Philadelphia Ad Club award ceremony. ...READ POST
Mangos taps internal talent to lead its new media program.
We are pleased to announce the promotion of Brooke (Clifton) DeLuise to New Media Director....READ POST
The cash crowd.
Oh, what a conundrum. In today’s economy, no matter the industry, the story seems to be the same – marketing budgets are down, and the need for marketing is up…way up. So how do you take two contradictory...READ POST