Mangos Takes Four Wins at the Philadelphia ADCP LOUIX Awards
Mangos has a successful start to the 2017 award season, bringing home four LOUIX Awards....READ POST
Inertia is a powerful force. It either holds you in place or keeps you moving. We’ve found the latter to be a much more effective use of energy....READ POST
New talent joins Mangos lineup.
Mangos is on the move. We’re building out and putting the finishing touches on our new office in Conshohocken. In addition to the new address, we’ve also made several strategic new hires in the areas...READ POST
Social Media: Be savvy, not shamed.
Gone are the days when the brand with the biggest media budget and best ad placement could easily outshine the competition. Social media has changed the paradigm, enabling marketers to engage consumers...READ POST
Data Measurement: 7 Steps to Success
Big data, analytics, measurement planning, ROI. With mounting pressure to demonstrate success and justify marketing investment, it is paramount that, as marketers, we effectively measure our initiatives....READ POST
gTLDs: The opportunity to go beyond .com
Google. Amazon. Walmart. HBO. TJ Maxx. Discover. Half of the world’s top brands have applied for their own gTLDs (generic top-level domains) and are poised to start using their new digital platforms...READ POST
Social Etiquette: The Polite Brand
Social networks are growing more suspicious of brand marketing and self-promotion. (Think Reddit and the new invite-only Ello whose brand mantra is, “we won’t sell you or sell to you.”) Consumers...READ POST
App Curation: Connect your customers to the best apps – and to you.
In 2013, over 56 billion smart phone apps and 14 billion tablet apps were downloaded. By 2017, that number is estimated to be upwards of 200 billion. 80% of all mobile time is spent using apps. On average,...READ POST
Wearable Technology: Brands and the Quantified Self
Welcome to the Age of the Quantified Self (self-tracking for personal improvement). Thanks to the convergence of sensors, social media, geek coolness, advances in medicine and affinity branding – not...READ POST
Mangos taps internal talent to lead its new media program.
We are pleased to announce the promotion of Brooke (Clifton) DeLuise to New Media Director....READ POST
Mangos’ Work Selected as Communication Arts Webpick of the Day.
A website created by Mangos, a full-service Philadelphia advertising agency, has been selected by Communication Arts as itsWebpick...READ POST
Harvard wants me.
So now I can go to Harvard, MIT, Stanford or Penn. I can go for free. I don’t even have to apply. Or leave my kitchen table. Or change out of my jammies. ...READ POST
Big data and the black box
As more and more online behavioral data is gathered about each of us, without our knowing when or why it’s being gathered, or how it’s being used, what are the implications for marketers and their...READ POST
The word “uchronia” is another term for alternative history. A combination of scholarship and imagination...READ POST
When did impatience become a virtue? Real time has devolved into all the time with little time for deeper, more critical analysis or thinking. We seem to run on a perpetual...READ POST