Data Archives - Mangos
 
  • Insights

    Data Measurement: 7 Steps to Success

    Big data, analytics, measurement planning, ROI. With mounting pressure to demonstrate success and justify marketing investment, it is paramount that, as marketers, we effectively measure our initiatives.... READ POST
  • Insights

    gTLDs: The opportunity to go beyond .com

    Google. Amazon. Walmart. HBO. TJ Maxx. Discover. Half of the world’s top brands have applied for their own gTLDs (generic top-level domains) and are poised to start using their new digital platforms... READ POST
  • Insights

    Wearable Technology: Brands and the Quantified Self

    Welcome to the Age of the Quantified Self (self-tracking for personal improvement). Thanks to the convergence of sensors, social media, geek coolness, advances in medicine and affinity branding – not... READ POST
  • Insights

    Big data and the black box

    As more and more online behavioral data is gathered about each of us, without our knowing when or why it’s being gathered, or how it’s being used, what are the implications for marketers and their... READ POST