Branding Archives - Mangos
 
  • Awards

    Mangos Takes Four Wins at the Philadelphia ADCP LOUIX Awards

    Mangos has a successful start to the 2017 award season, bringing home four LOUIX Awards.... READ POST
  • News

    Chapter XXXIX

    Inertia is a powerful force. It either holds you in place or keeps you moving. We’ve found the latter to be a much more effective use of energy.... READ POST
  • News

    New talent joins Mangos lineup.

    Mangos is on the move. We’re building out and putting the finishing touches on our new office in Conshohocken. In addition to the new address, we’ve also made several strategic new hires in the areas... READ POST
  • Insights

    Strategic Brand Partnerships:
    Finding the Right Fit

    A branded marketing partnership between aligned companies, each with their own equity, can be a powerful thing. From collaboration on new products and services to digital content creation, these relationships... READ POST
  • Awards

    Mangos Takes Home Best of Print at 2015 Philadelphia ADDY Awards

    Mangos has a successful start to the 2015 award season, bringing home ADDY and Louix Awards.... READ POST
  • Insights

    Social Etiquette: The Polite Brand

    Social networks are growing more suspicious of brand marketing and self-promotion. (Think Reddit and the new invite-only Ello whose brand mantra is, “we won’t sell you or sell to you.”) Consumers... READ POST
  • Insights

    Wearable Technology: Brands and the Quantified Self

    Welcome to the Age of the Quantified Self (self-tracking for personal improvement). Thanks to the convergence of sensors, social media, geek coolness, advances in medicine and affinity branding – not... READ POST
  • Insights

    So, have you seen the latest hospital commercial?

    It opens with a doctor and a patient, sitting inside a hospital room. The doctor is speaking, while holding a device. The patient nods in agreement. A voice over describes the brand new technology the... READ POST
  • News

    Mangos’ Work Selected as Communication Arts Webpick of the Day.

    A website created by Mangos, a full-service Philadelphia advertising agency, has been selected by Communication Arts as itsWebpick... READ POST
  • Insights

    When did we get comfortable with sub-par client satisfaction?

    36% percent of Americans have “very little” or “no confidence” in US banks … Gallup Poll, 2011... READ POST
  • Insights

    Brand heaven

    The other day I remarked on the passing of Andy Griffith to a coworker old enough to know whom I was talking about. A young intern was standing nearby and I said, “You don’t know who Andy Griffith... READ POST
  • Insights

    But should a brand be on someone’s butt?

    I love the power of a well-positioned brand. A well-executed brand logo is flat-out memorable. Just the sight of it congers up a powerful set of feelings.... READ POST
  • Insights

    We’ve Been Thinking Series: Design Rules

    The We’ve Been Thinking Series offers Mangos’ insight into the world of communications. Our goal is to stimulate thinking and spark ideas.... READ POST
  • Insights

    We’ve Been Thinking Series: Random Consistency

    The We’ve Been Thinking Series offers Mangos’ insight into the world of communications. Our goal is to stimulate thinking and spark ideas. ... READ POST
  • Insights

    Does your brand have sisu?

    Sisu (pronounced “sea-sue”) is a uniquely Finnish word that, loosely translated, means “guts.” But this translation doesn’t really do it justice. To a Finn, the concept of sisu has a mystical,... READ POST
  • News

    Philadelphia Magazine: “The Great Gast Boys”

    With matching Porches, motorcycles and senses of adventure, Bill and Bradley Gast have driven their Malvern-based ad agency to new heights.... READ POST