Leadership | Kevin Couch | Mangos Agency
 
Kevin Couch
Kevin Couch

Kevin Couch

CREATIVE DIRECTOR

During a formative sophomore year in college, Kevin unceremoniously failed an advanced class in economics. Technically, he squeaked by with a D, but the important point is Kevin traded supply and demand for Shakespeare and Twain and decided to major in English. That decision likely prevented a catastrophic economic collapse somewhere along the way and eventually led to a career in advertising that now spans 20-some years and counting.

Kevin’s expertise lies in distilling complex ideas and marketing strategies into compelling creative ideas that inspire, move and motivate. For his work, Kevin has been recognized with Addy, Clio, O’Toole, and Radio Mercury Awards, and was named a finalist for the Cannes Lion in advertising. Some of his work is on permanent display as part of the film and video exhibit at The Museum of Modern Art in New York.

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What piece of advertising do you wish you had done?

I was blown away by the Nike TV spot, “Tag” the first time I saw it in 2001. Still holds up today. Great edit. Perfect soundtrack. Amazing concept. Smart. Engaging. Fun to watch. It’s everything advertising should be.

Who’s the one person who has made the biggest impact on your career?

Probably my Urban Economics professor in college. If he hadn’t failed me, I probably would have become an insanely wealthy venture capitalist or something.

If you weren’t in advertising, what would you be doing?

I would run a sailing charter somewhere in the Caribbean. I love the idea of people paying me to go sailing every day.

If you were on death row, what would your last meal be?

Fava beans and a nice Chianti. I’m not really partial to either but it would be worth it to see the look on the face of the poor orderly who had to deliver it. By the way, why am I on death row?

What’s the strangest thing you’ve ever eaten?

Cat food. Mistook it for a tin of deviled ham. Didn’t realize until I was halfway through.

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