Creative | Maiden Re | Mangos Agency
 
Maiden Re
MAIDEN RE

Breathing new life into a brand.

Maiden Re is a niche insurer that focuses on small to mid-sized regional companies in need of capital solutions. While they take a very conservative approach to risk, their products and services are actually quite bold. Our strategy was to underscore the peace of mind Maiden Re offers – in a way that was unexpected for a reinsurance company.

We drove over 27,000 unique visits to their website with geo-targeted mobile and banner ads. Overall website traffic increased 800% over the previous year.

We helped Maiden Re break through the “sameness” that permeates the insurance vertical pubs with creative that featured unexpected visuals and provocative headlines.

We converted the creative into closed circuit TV spots that aired during key conferences.