First, we asked a new question: Not the classic “Where are the jobs?” but “Who are you, and what do you want?” With a gritty crunch of Velcro, large folders reminded prospective students that Temple would work hard to launch their careers.
Then we thought big. Jumbotron, big. Banners for the bell tower, big.
Swag is fun, too. Results? Foot soldiers report that more students are sidling up to the Center’s table at events. Employers are calling in praise. Student views, event RSVPs, and fair attendance have all increased.