Creative | Switch Vision | Mangos Agency
 
switch vision eyewear
Switch Vision

Who says Switch is only good for the great outdoors?

The main audience for Switch has always been the rugged outdoor enthusiast. But even the most avid outdoor fanatic eventually goes indoors. Could Switch make the transition inside? Our strategy was to position Switch as the stylish alternative that could live in both worlds. With a low budget, we went high fashion.

A Lookbook made the case for the product’s indoor/outdoor magnetic
interchangeable lenses.

Product photography had to present Switch as a legitimate alternative to top designer optics.