Creative | Siemens Audiology | Mangos Agency
 
siemens vibe hearing aid
Siemens Audiology

Why hide your Vibe?

Is it a Bluetooth earbud? A wireless headset? An MP3 player? In fact, it was the first hearing device to go where no other hearing device has gone before – right in the crest of the ear. Our strategy was to celebrate the idea of self-expression. With its interchangeable covers in cool patterns and colors, this is the hearing aid for people who love to make a statement.

We named this new device “Vibe” and tapped into the mindset of people who are independent, seek new and unexpected products and like the idea of shaking up the status quo.

The Siemens engineers were excited about the possibility of 17 shades of fleshtone for the plastic interchangeable covers. We recommended a different approach.