Creative | Main Line Health | Mangos Agency
 
main line health rebrand
Main Line Health

Going beyond the hospital.

In 2009, with health reform looming on the horizon, we realized that while a health system will always be focused on advanced care, it must also play a critical role in prevention and disease management. Our campaign, “Well Ahead” positioned Main Line Health as a leader in helping people not just live more years, but more healthy years.

The new “wellspring” identity symbolized the six hospitals of the system coming together and reaching out to the community.

We created a rotating billboard to pose a provocative “question” around healthcare.

Our campaign worked to empower the community to take charge of their own health by providing them with meaningful choices.

A takeover of 30th Street station in Philadelphia gave us the opportunity to influence commuters throughout the region.

We created a geo-targeted microsite to help with outreach in a critical growth area.