Creative | Liberty Sport | Mangos Agency
liberty sport
Liberty Sport

A new brand view.

Liberty Sport was known for making very durable prescription eyewear available only in the optician’s office. However, they wanted to move to the intensely competitive retail world. We helped them transition to a specialized vision manufacturer sought after by die-hard sports enthusiasts.

Posters and window clings were used to increase the brand’s footprint in retail.

This was the first time Liberty Sport would sell directly to consumers. We created a responsive website for the kind of cross-screen research most people do today.

A compelling new logo, visual identity and packaging system helped unify the brand.