Creative | Lehigh Valley Health Network | Mangos Agency
 
lehigh valley health network
Lehigh Valley Health Network

Win the heart and the head will follow.

Lehigh Valley Health Network, one of the largest health systems in Pennsylvania, is considered the best place for health care in its region, but was also perceived as big and impersonal. It was time to dispel this misconception. We focused strictly on what it’s like to be a patient – the fears, the hesitations, and the vulnerabilities.

Our TV campaign didn’t tell the audience how to feel about LVHN. We let them come to their own conclusions.

Patients are people first. Our print campaign emphasized the passion LVHN has for treating the whole person.