Creative | La Salle University | Mangos Agency
 
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La Salle University

Proof in numbers. That’s Lasallian Business.

As the cost of college goes through the roof – with student debt following right behind – students (and their parents) need to know that a degree will actually lead to a job. Our strategy for La Salle University School of Business was to marry their uniquely Lasallian philosophy of education with proof that it actually works.

High school students consume more than seven hours of media a day. Which is why we used online video, featuring highly successful recent La Salle graduates, to answer the two big questions every potential student wants to know — “why here, why now?”

We overhauled the entire School of Business website to better align the experience with user needs. For the first time, La Salle University had a completely responsive site. Unique visitors were up 12% and Open House registrations jumped 77%.

Online video featuring real students was placed on sites like Hulu and Comedy Central – favorites with our target audience. TV also ran during March Madness.

Bottom line, applications for 2014 were up 5.7%.