Creative | Health Partners Plans | Mangos Agency
health partners plans philadelphia skyline
Health Partners Plans

A health plan for the people. Really.

Known mainly as a Medicaid plan, Health Partners was about to enter the highly competitive Medicare market. Our strategy was to rename and reinvigorate the brand for a new audience while reinforcing their deep roots in Philadelphia. The fact is, with the new Health Partners Plans, it’s not just Medicare. It’s better care.

The new brand identity we created underscored the company’s unique approach to treating its members like neighbors.

Health Partners Plans was now seen as more than just a health insurance company. They were advocates “doing it right” by the community.

During the two-month open enrollment period, over 1,500 new customers signed up. It represented 700% more initial enrollments than their key competitors.