Creative | Children's Hospital | Mangos Agency
 
lehigh valley children's hospital
Children’s Hospital

Telling the story from a kid’s perspective.

If children aren’t just little adults, then a campaign about them shouldn’t be told from an adult’s point of view. This was the premise behind our work for the Children’s Hospital at Lehigh Valley Hospital. It’s a campaign that helps parents understand that the Children’s Hospital doesn’t just treat diseases. They treat kids.

The art of storytelling with the power of emotion.

We asked the kids of the Lehigh Valley to help us with some billboards. Crowdsourcing paid off in tremendous community engagement, including a bump in earned media through local news coverage about our “kid friendly” billboards.

Kids’ voices were very effective in breaking through on radio during adult drive time.