Creative | Cannondale | Mangos Agency
 
cannondale bicycles
Cannondale

The Good Fight.

Cannondale is a renegade brand that had lost touch with its following. Our strategy was to remind riders that Cannondale has never let anything stop it from engineering the ultimate cycling experience. It’s a company that’s always fought to be different, not for the sake of being different, for the sake of being the best.

TV ran during the Tour de France when die-hard cyclists are most susceptible to bike envy. Website traffic increased 42% compared to the same time the previous year.

The Good Fight helped move the needle. According to “Road Bike Action” survey, Cannondale went from 4th place to 1st as the brand of roadbike most riders planned to buy next.

Getting gritty in print with the technology that makes a Cannondale a Cannondale.

Every battle should start with a plan. Our brand book made clear to all employees what was expected and what was at stake.