Off-roaders like to climb mountains. So our print gave them all kinds of reasons to go a bit wild.
The Tarrywile Lodge microsite we created to launch the Rize and Moto averaged over 15,000 visits per day.
A teaser campaign for the Synapse HiMod helped to pique interest.
An insert, with a gorgeous pinup centerfold, helped move Cannondale from 4th place to 1st as the brand of roadbike most riders planned to buy next.
A high-performance bike, like the Cannondale Synapse, is an object of desire. So we created a site that catered to every whim and fantasy of riders who are passionate about what they ride.
Reaching the 20-something kids that worked in the bike shop with swag and special messages on shipping boxes really helped to build the Cannondale brand.