Insights Archives - Mangos
 
  • Insights

    In the here and now.

    It’s a fact. No human mind can absorb the limitless output of today’s digitized content. In our work lives, while instant access to information is a requirement of business, it comes with a dark side:... READ POST
  • Insights

    Strategic Brand Partnerships:
    Finding the Right Fit

    A branded marketing partnership between aligned companies, each with their own equity, can be a powerful thing. From collaboration on new products and services to digital content creation, these relationships... READ POST
  • Insights

    Social Media: Be savvy, not shamed.

    Gone are the days when the brand with the biggest media budget and best ad placement could easily outshine the competition. Social media has changed the paradigm, enabling marketers to engage consumers... READ POST
  • Insights

    Data Measurement: 7 Steps to Success

    Big data, analytics, measurement planning, ROI. With mounting pressure to demonstrate success and justify marketing investment, it is paramount that, as marketers, we effectively measure our initiatives.... READ POST
  • Insights

    gTLDs: The opportunity to go beyond .com

    Google. Amazon. Walmart. HBO. TJ Maxx. Discover. Half of the world’s top brands have applied for their own gTLDs (generic top-level domains) and are poised to start using their new digital platforms... READ POST
  • Insights

    Social Etiquette: The Polite Brand

    Social networks are growing more suspicious of brand marketing and self-promotion. (Think Reddit and the new invite-only Ello whose brand mantra is, “we won’t sell you or sell to you.”) Consumers... READ POST
  • Insights

    App Curation: Connect your customers to the best apps – and to you.

    In 2013, over 56 billion smart phone apps and 14 billion tablet apps were downloaded. By 2017, that number is estimated to be upwards of 200 billion. 80% of all mobile time is spent using apps. On average,... READ POST
  • Insights

    Wearable Technology: Brands and the Quantified Self

    Welcome to the Age of the Quantified Self (self-tracking for personal improvement). Thanks to the convergence of sensors, social media, geek coolness, advances in medicine and affinity branding – not... READ POST
  • Insights

    The power of three messages.

    It’s no surprise that, as humans, we like things in sets of three: “Goldilocks and the Three Bears.” Gold, Silver & Bronze. “So, three guys walk into a bar…” We consider it a winning... READ POST
  • Insights

    So, have you seen the latest hospital commercial?

    It opens with a doctor and a patient, sitting inside a hospital room. The doctor is speaking, while holding a device. The patient nods in agreement. A voice over describes the brand new technology the... READ POST
  • Insights

    Unleash the masses: Crowdsourcing in Higher Ed.

    Usually we think of crowds as being chaotic and rowdy. But crowds with a defined purpose can be influential, persuasive, and when given the appropriate tools and framework, a very successful advertiser... READ POST
  • Insights

    The cash crowd.

    Oh, what a conundrum. In today’s economy, no matter the industry, the story seems to be the same – marketing budgets are down, and the need for marketing is up…way up. So how do you take two contradictory... READ POST
  • Insights

    When did we get comfortable with sub-par client satisfaction?

    36% percent of Americans have “very little” or “no confidence” in US banks … Gallup Poll, 2011... READ POST
  • Insights

    Brand heaven

    The other day I remarked on the passing of Andy Griffith to a coworker old enough to know whom I was talking about. A young intern was standing nearby and I said, “You don’t know who Andy Griffith... READ POST
  • Insights

    But should a brand be on someone’s butt?

    I love the power of a well-positioned brand. A well-executed brand logo is flat-out memorable. Just the sight of it congers up a powerful set of feelings.... READ POST
  • Insights

    We’ve Been Thinking Series: Design Rules

    The We’ve Been Thinking Series offers Mangos’ insight into the world of communications. Our goal is to stimulate thinking and spark ideas.... READ POST
  • Insights

    We’ve Been Thinking Series: Random Consistency

    The We’ve Been Thinking Series offers Mangos’ insight into the world of communications. Our goal is to stimulate thinking and spark ideas. ... READ POST
  • Insights

    Harvard wants me.

    So now I can go to Harvard, MIT, Stanford or Penn. I can go for free. I don’t even have to apply. Or leave my kitchen table. Or change out of my jammies. ... READ POST
  • Insights

    Big data and the black box

    As more and more online behavioral data is gathered about each of us, without our knowing when or why it’s being gathered, or how it’s being used, what are the implications for marketers and their... READ POST
  • Insights

    Does your brand have sisu?

    Sisu (pronounced “sea-sue”) is a uniquely Finnish word that, loosely translated, means “guts.” But this translation doesn’t really do it justice. To a Finn, the concept of sisu has a mystical,... READ POST
  • Insights

    Bending reality

    The word “uchronia” is another term for alternative history. A combination of scholarship and imagination... READ POST
  • Insights

    Inhale. Exhale.

    When did impatience become a virtue? Real time has devolved into all the time with little time for deeper, more critical analysis or thinking. We seem to run on a perpetual... READ POST